Saturday 14 September 2002


Close up of BottlematiqueAKMA’s son Si has auditioned for the forthcoming Sudsy Studs of Cyberspace calendar by demonstrating an “anonymous bottle-cleansing device” that AKMA has christened—“for no good reason,” he says (somewhat disingenuously)—the “Bottlematique.”

When AKMA first mentioned the Bottlematique, I had no problem with the name; now that I’ve seen the photographs, I have some doubts. As the acknowledged international authority on the Dishmatique, I’ve always assumed that the “matique” suffix connotes automating the manual dishwashing process in some way—most obviously by dispensing detergent from a hollow handle (see also Li’l Scrubber).

AKMA’s and Si’s “Bottlematique” appears to offer no such automating potential. On the other hand, AKMA might argue that the “matique” suffix may be ironically conferred on any unusual dishwashing device—so perhaps he’s using “Bottlematique” in this post-modernist or post-structuralist sense. Despite my ancestry, I have little enthusiasm for French theory. Rather, my theoretical allegience lies squarely with Adorno and the Frankfurt School.

If it wasn’t late on Saturday night and I wasn’t itching to watch Kate Winslett in Enigma, I’d spend some time searching for an apposite quotation from Adorno’s Minima Moralia. I guess that means that Bottlematique it is. (Though Si wouldn’t even be allowed to buy the calendar I had in mind, let alone appear in it.)

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I'd just like to announce the discovery of the Easy-Do Bathmatique. For more info please see my weblog at:


Posted by Kevin Laurence on 17 September 2002 (Comment Permalink)

Great job, Kevin! An incredible breakthrough. For more, see this post.

Posted by Jonathon Delacour on 17 September 2002 (Comment Permalink)

This discussion is now closed. My thanks to everyone who contributed.

© Copyright 2007 Jonathon Delacour